This is how we promote new artists.

• Simon Amstell: I quite like you, Josh Groban. I think you're a very nice man.
• Josh Groban: (giggles) Thank you.
• Simon Amstell: We should talk about Josh's look before we do the final song.
• Josh Groban: Should we?
• Simon Amstell: Marketing-wise, this is perfect, isn't it? Because you look like the son that the mother who receives the CD for Christmas wants to have.
• Josh Groban: Spot on.
• Simon Amstell: I think it's bad for families. Because they then see their own sons as less good than you. Oh, I wish my son was a pop-slash-opera crossover artist rather than working in a call center. Anyway, what I'm asking you, all I'm asking is you look into camera 5 now and say to sons thinking about buying their mothers Josh Groban albums, say, don't do it, just talk to your mother and let her know that you're a good person too.
• Josh Groban: (prepares himself then says sincerely) Sons and daughters of England, I urge you not to purchase my record. Do something nice. Make a card, buy a puppy for her. Chocolates. There are really so many things that you can do to make your mother happy than buy a Josh Groban CD. So please, from Josh Groban, (whispers) stay away!
• (audience laughs and applauds)
• Josh Groban: Can't get more honest than that.
• Simon Amstell: Now, (hands Josh his CD) throw this over your head.
• Josh Groban: (laughing, tosses CD over his head while saying) Rubbish!
• (camera pans to CD behind him on the floor; it's completely broken)
• Simon Amstell: And that's how we promote new artists!